Yet, where unimagined success has been achieved by superheroes in every field of modern entertainment , the one area that has not only been unsuccessful and is currently on the decline happens to be comic books itself, the origin point of all these fantastical characters.
Recent news article on comic sales decline:
So why is that?
It is no secret that Marvel has dominated DC in comic book sales ever since Stan Lee retooled the superhero formula during the 60’s by making these simple candy-colored power fantasy characters more relatable with them mirroring our everyday plights. Superheroes suddenly have to fight villains and save lives while dealing with common problems such as catching a cold or the need to pay rent. Superhero books since then have become increasingly more layered and complex as the years go by, and one of the biggest stumbling block they face today is the "over-mirroring" of our current events and social issues.
It’s disheartening to see how the comic book industry has gone against the successful business formula they have been practicing (solid characters, fun action, good storytelling) and abandoned them for fluff pieces or shock values that will not sustain them. Marvel and DC make all these efforts to try and create media coverage to spike sales, but with each what they deem successful attempt, it ends up eroding their core fanbase more and more in the long run. Loyal readers who have purchased superhero comic books for 10, 20, 30 even 50 or 60 years have now started to drop their habits of buying them. These books are no longer the type of entertainment that caters to their escapism. All these great characters the core fanbase look up to as heroes and role models no longer stand for the morality and decency that is so fundamental with the idea of what it is to be an American superhero.
Imagine a kid just coming out of the latest Captain America movie feeling excited and wanting more of his adventures. You take him into the local comic shop and this is what you find inside the newest issue of Captain America comic...
And I strongly believe that if Marvel and DC want to regain their sale numbers for comics, they have to restore their characters’ principal and morality back to the basics and direct their business strategy toward the right demographic audiences again!
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